Research Projects development and Scientific Publications

Senior researcher with several publications at Springer International Publishing, several active research lines and numerous internal and external research projects at Universidad El Bosque.

SPRINGER International Publishing publications with chapters published derived from recent research projects. February 2018, Universidad El Bosque, Bogota, Colombia

Preferred Research Lines:

— 001 Personal Branding

— 002 Leadership

— 003 Marketing

— 004 Strategy

— 005 Corporate University

Research Works, Papers and Chapters published:

2019

Personal Branding como elemento diferenciador, en la figura de los docentes de Instituciones de Educacion Superior en Latinoamerica

... ... ...Rosa Alexandra Chaparro, Héctor Rodrigo Ospina and Toni Alonso
...Cuadernos Latinoamericanos de Administración 15(29). Universidad El Bosque
2018

Applied Innovation Methodology: A Proposal for a Dynamic Sustainable Environment for the Generation of Innovation and Knowledge Management Practices in SMEs

... ... ...Jordi Mauri, Toni Alonso and Marta Peris
...In Peris-Ortiz, M., Ferreira, J. J. & Merigo-Lindahl, J. M. (Eds.) Knowledge, Innovation and Sustainable Development in Organizations: A Dynamic Capabilities Perspective (pp. 61-76). Springer International Publishing
2018

Personal Branding as a Knowledge Management Tool to Enhance Innovation and Sustainable Development in Organizations

... ... ...Toni Alonso, Marta Peris and Jose Julian Cao
...In Peris-Ortiz, M., Ferreira, J. J. & Merigo-Lindahl, J. M. (Eds.) Knowledge, Innovation and Sustainable Development in Organizations: A Dynamic Capabilities Perspective (pp. 113-129). Springer International Publishing
2018

Analisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017

... ... ... ...Juan David Rueda, Mario Andrés Robert, Toni Alonso and Iulderc Collazos
...Cuadernos Latinoamericanos de Administración 14(26). Universidad El Bosque
2018

Corporate Universities as a New Paradigm and Source of Social Innovation, Sustainability, Technology and Education in the XXI Century

... ... ...Toni Alonso, Marta Peris and Lorena Palacios
...In Peris-Ortiz, M., Gomez, J. A. & Marquez, P. (Eds.) Strategies and Best Practices in Social Innovation: An Institutional Perspective (pp. 153-169). Springer International Publishing
2018

Sustainable Social Innovations in Smart Cities: Exploratory Analysis of the Current Global Situation Applicable to Colombia

... ... ...Toni Alonso, Lorena Palacios and Marta Peris
...In Peris-Ortiz, M., Gomez, J. A. & Marquez, P. (Eds.) Strategies and Best Practices in Social Innovation: An Institutional Perspective (pp. 65-87). Springer International Publishing
2017

Percepcion de los estudiantes de la Universidad Sergio Arboleda sobre la Policia Nacional de Colombia

............Monica Fajardo, Toni Alonso, Jorge Serna and Laureano Angarita
...Cuadernos Latinoamericanos de Administracion 13(25):105-120. Universidad El Bosque
2017

New Marketing Trends in Economic and Administrative Sciences

...Toni Alonso
...Cuadernos Latinoamericanos de Administracion 13(25):5-6. Universidad El Bosque
2017

Implicaciones del uso del personal branding en el profesorado de educacion superior

... ... ...Juan Manuel Velasquez, Maria Camila Carvajal and Toni Alonso
...Revista Libre Empresa 14(2):131-148. Universidad Libre de Colombia, seccional Cali
2017

Guardiola, Mourinho and Del Bosque: Three Different Leadership and Personal Branding Styles

... ... ...Toni Alonso, Pablo Alamo and Roberto Botero
...In Peris-Ortiz, M., Alvarez-Garcia, J. & Del Rio-Rama, M. C. (Eds.) Sports Management as an Emerging Economic Activity (pp. 329-344). Springer International Publishing
2017

Simuladores de negocios para el programa de Marketing como herramienta de aprendizaje y construcción de habilidades gerenciales

... ... ...Katherine Benitez, Roberto Botero and Toni Alonso
...Revista Civilizar de Empresa y Economía 12(1):125-142. Universidad Sergio Arboleda
2017

Estudio de inversión de capital privado de la banca colombiana en el mercado bancario español

... ...Luis Eduardo Lozano and Toni Alonso
...Revista Civilizar de Empresa y Economía 12(1):73-86. Universidad Sergio Arboleda
2017

Creación de normas de competencia laboral con la Universidad Sergio Arboleda

... ... ...Angelica Lozano, Juan Manuel Cardozo and Toni Alonso
...Revista Especializada en Tecnologías Transversales de la Organización 4(4):55-64. Servicio Nacional de Aprendizaje - SENA
2017

Collaborative networks between Colombian Universities and population at risk of social exclusion: The Sergio Arboleda University experience

... ... ... ...Toni Alonso, Lorena Palacios, Carlos Rueda and Marta Peris
...In Peris-Ortiz, M., Teulon, F., & Bonet-Fernandez, D. (Eds.) Social Entrepreneurship in Non-profit and Profit Activities. Theoretical and Empirical Landscape (pp. 65-72). Springer International Publishing
2017

Entrepreneurial Initiatives in Colombian Universities: The Innovation, Entrepreneurship and Business Center of Sergio Arboleda University

... ... ... ...Toni Alonso, Diego Plata, Marta Peris and Carlos Rueda
...In Peris-Ortiz, M., Gomez, J. A., Merigo-Lindhal, J. M. and Rueda-Armengot, C. (Eds.) Entrepreneurial Universities (pp. 151-163). Springer International Publishing
2017

Collaborative Networks Between Corporate Universities, Customers, and SMEs: Integrating Strategy Towards Value Creation

... ... ...Toni Alonso, Marta Peris and Jordi Mauri
...In Peris-Ortiz, M. and Ferrerira, J. J. (Eds.) Cooperative and Networking Strategies in Small Business (pp. 197-205). Springer International Publishing
2016

La marca personal como elemento decisorio de un buen maestro

... ... ...Camila Cortes, Santiago Sanchez and Toni Alonso
...Revista Libre Empresa 13(2):73-83. Universidad Libre de Colombia, seccional Cali
2016

Enhancement of Entrepreneurship in Colombian Universities: Competence Approach Plus Personalized Advice (CAPPA) Model

... ... ...Toni Alonso, Antonio Diaz and Marta Peris
...In Peris-Ortiz, M., Gomez, J. A., Velez-Torres, F. and Rueda-Armengot, C. (Eds.) Education Tools for Entrepreneurship (pp. 101-112). Springer International Publishing
2014

Providing Empirical Evidence from Forex Autotrading to Contradict the Efficient Market Hypothesis

... ... ...Toni Alonso, Marta Peris and Vicent Almenar
...In Peris-Ortiz, M. and Sahut, J. M. (Eds.) New Challenges in Entrepreneurship and Finance. Examining the Prospects for Sustainable Business Development, Performance, Innovation, and Economic Growth (pp. 71-85). Springer International Publishing
2014

Optimisation Methodology Based on Genetic Algorithms to Increase the Quality and Performance in Autotrading Robots

... ... ...Toni Alonso, Vicent Almenar and Marta Peris
...In Peris-Ortiz, M. and Alvarez-Garcia, J. (Eds.) Action-Based Quality Management: Strategy and Tools for Continuous Improvement (pp. 157-173). Springer International Publishing
2014

Eficiencia y estrategias operativas automatizadas. Una propuesta aplicable a los principales cruces de divisas

... ... ...Toni Alonso, Vicent Almenar and Marta Peris
...Doctoral dissertation, Economics Department, Universidad Catolica Valencia, Valencia, Spain
2009

Análisis y estudio de metodologías existentes de inversión aplicables al Mercado Internacional de Divisas: Propuesta de una combinación de herramientas técnicas y fundamentales de optimización

... ...Toni Alonso and Jordi Mauri
...Advanced Studies Diploma, Business Management Department, Universidad Politecnica Valencia, Valencia, Spain
2006

Desarrollo e implementación de un Sistema de Aseguramiento de la Calidad en una PYME valenciana del sector de la construcción según la norma UNE-EN-ISO 9001:2000

... ...Toni Alonso and Ana Isabel Sanchez
...Final Degree Project, Higher Technical School of Industrial Engineers - ETSI, Universidad Politecnica Valencia, Valencia, Spain
2003

Diseño básico de los sistemas de combustión, inyección y equilibrado de un motor 16 válvulas

... ...Toni Alonso and Jose Galindo
...Final Degree Project, Higher Technical School of Design Engineering - ETSID, Universidad Politecnica Valencia, Valencia, Spain

“In the field of research chance only favors prepared spirits”
- Louis Pasteur -